ETHICS & SUSTAINABILITY

We keep things simple. Every product starts with ingredients that are 100% natural and chosen because they support the way tattooed skin actually behaves. Being artist led means we stay close to the realities of tattooing, the challenges in studio, and what skin needs in the days that follow. It keeps us honest and it keeps our priorities straight.

Our approach is shaped by real use, not trends. We listen to artists, we study the skin, and we refine until the product feels right in the hand and on the body. We're agile, we're not afraid to evolve. We are responsive, curious and driven to improve our products and the tattoo industry.